The friendly sales team at Fields Chrysler Dodge Jeep® RAM that it takes a lot to achieve your dreams. Of course getting to your goals may be something you think you could never achieve, but for those who persevere through the tough times to get there, we celebrate you. In fact, the new RAM truck commercial that first aired during the 141st Running of the Kentucky Derby telecast on May 2 celebrates just that.
The “Courage is Already Inside” commercial is a 60 second ad for RAM trucks. The ad features women who overcame the odds to meet their goals. Some of the women who are featured in this ad are Rosie Napravnik (who is a horse racing jockey and two time winner of the Kentucky Oaks, Miranda Lambert (country music artist and Academy of Country Music Awards most awarded female vocalist, and Eva Shockey (avid outdoorsman and first woman in 30 years to be on the cover of Field and Stream magazine).
RAM is the official truck of the Kentucky Derby and Churchill Downs. It is also the exclusive automotive partner for the sixth consecutive year. FCA Global Chief Marketing Officer said they decided to go with this ad to start a conversation and show how women are emerging as leaders and influencers in traditionally male-dominated fields.
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