We have a great history here at Fields Chrysler Jeep Dodge RAM Sanford, but our history is not nearly as long as the history that the Dodge brand is celebrating. We are proud of the Dodge history and are ready to celebrate the 100th anniversary of the Dodge brand. One of the ways Dodge is celebrating is with a new ad campaign celebrating its founders, the Dodge brothers.

The 30 second ad, “Ballroom – They Dreamed Big,” celebrates the spirit and passion of John and Horace Dodge. It talks about their legacy, ending by showing the 2015 Dodge Challenger as a result of the work the brothers started 100 years ago. The campaign also includes full page and spread print ads that show the 2015 Dodge Challenger and the headline “They may be gone, but they left us the keys.” Additional ads for the 2015 Dodge Charger as well as the 2015 Dodge SRT Hellcat and 2015 Dodge Viper will launch later this year.

The 2015 Dodge Challenger has four different powerful engines and comes in seven different trim levels. The features on the car will depend on the trim level, but include items such as an 8.4 inch touchscreen display, SiriusXM satellite radio, Uconnect®, Keyless Enter ‘n Go™, premium Nappa leather sport seats, and more.


If you want to come celebrate the 100th anniversary too, we invite you into our Florida Dodge dealership. We would be happy to show you the new Dodge vehicles that are carrying on the legacy of the Dodge brothers, including the 2015 Dodge Challenger and other new Dodge muscle cars. We can’t wait to celebrate with you soon.