The partnership between RAM trucks and country singer Miranda Lambert is living on in 2015, and we here at Fields Chrysler Jeep Dodge RAM are very excited about it. If you remember, last year in November the partnership started with an auction of a customized 2015 RAM 1500 Laramie Longhorn truck, which raised almost $66,000 for Lambert’s charity to benefit shelter animals. Now the partnership is continuing with a new marketing campaign.
The marketing campaign will feature both a 30 second and 60 second ad that will feature a song that Lambert wrote exclusively for the campaign. The 60 second version of the ad will also play right before Lambert takes the stage after intermission during the concerts for her “Certified Platinum Tour.” There will also be a 15 second digital spot that will run on targeted media, social media, and print ads. The first print ad will be on the February 2nd edition of Country Weekly magazine, where Lambert is on the cover.
In addition to the campaign, the silver RAM 1500 Laramie Longhorn is the Official Truck of Lambert’s tour, and it just like the one Lambert owns. In fact, a silver RAM 1500 Laramie Longhorn will two Lambert’s Airstream trailer and be on display at the concert.
Our dealership is so proud of this partnership because we know that Lambert is the perfect person to promote the RAM truck brand. We know that her fans would agree as well. We cannot wait to see what will come of this partnership as it progresses, and we hope to make her fans into many new RAM fans during Lambert’s current tour.