Hunger may not be an issues that we think is a problem in this country, but actually 49 million Americans struggle to put food on the table each day. RAM is fighting against those shocking statistics to raise awareness and help to feed those less fortunate. A new RAM campaign will celebrate the outdoors lifestyle and help people to see how they can help with this cause.
The mission is called the Farmers and Hunters Feeding the Hungry (FHFH.) It will have print, television, social media, and digital components to it and will target outdoor enthusiasts to promote the movement to assist with hunger issues. Each ad will include the hashtag #RamHuntsHunger.
The FHFH mission encourages hunters to donate part of their harvests to help feed those less fortunate. This campaign was formed to raise awareness for the cause as well as oversee a national network of food banks and meat processors. It reaches over 115 chapters across 30 states.
As for the ads for the campaign, there will be a 60 second ad and 30 second ad that feature the RAM 2500 Outdoorsman and RAM 2500 PowerWagon trucks. The 60 second ad shows off the beauty of a day in the life of hunters and fisherman who brave the darkness, rough terrain and weather. There will also be two 30 second ads that will specifically promote the cause. These ads will tell viewers who one deer can provide up to 200 meals to feed those who are hungry.
At Fields Chrysler Dodge Jeep RAM, we are so proud of this campaign and the good it is doing to help others. For more information about the campaign, go to www.RamTrucks.com/outdoorsman and see how you can help.