At Fields Chrysler Jeep Dodge RAM Sanford we hope that you are looking forward to the weekend because we sure are! Not only do we have plenty of great deals at Fields Chrysler Jeep Dodge RAM Sanford but we also get to see some of our favorite RAM trucks on the big screen.

The RAM truck brand and Warner Bros. have launched a new partnership between the 2013 RAM 1500 and the highly acclaimed movie “Man of Steel” which has been in movie theaters since June 14 and still remains a popular movie pick at the box office. In Sanford, RAM dealers love the partnering of the Motor Trend Magazine 2013 Truck of the Year and the hottest summer action adventure movie.


The main component of the partnership features a promotional campaign for the movie featuring RAM trucks in collaboration with a DC Entertainment comic artist as well as a customized “Man of Steel” Power Wagon truck that was created for promotional events for the film featuring “Man of Steel” colors and branding. Additionally, in and around Sanford, RAM dealers cannot wait to see the vintage RAM trucks that are featured in key scenes in the “Man of Steel” movie.


“We are excited to partner with Warner Bros. on ‘Man of Steel,’” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “With film alignment we have a fresh consumer engagement opportunity, connecting the heroic character traits of Superman with Ram’s DNA. Our custom creative and marketing program is squarely aimed at building advocacy among passionate fans outside traditional marketing channels.”

This branding opportunity with one of summer’s most anticipated action films is an excellent fit for the RAM brand.

“RAM celebrates those who dare to be great and never back down from a challenge,” said Reid Bigland, President and CEO – Ram Truck Brand. “This is the essence of Superman and also embodies our RAM truck buyers, who believe in hard work, integrity and standing up for what is right.”

This weekend, go and watch “Man of Steel” and then head on over to Fields Chrysler Jeep Dodge RAM Sanford where you can check out our vast selection of RAM trucks!