Earlier this month, FCA US LLC introduced seven themed YouTube and television commercials. Each of the clips is based on the much-anticipated film, “Star Wars: The Force Awakens,” which opens in theaters around the world on December 18, 2015.
Working with entertainment powerhouses Disney and Lucasfilm, FCA US LLC created one commercial for each of the following brands: Chrysler, Dodge, FIAT and RAM. The remaining three commercials promote the Jeep® brand. The commercials focus on characteristics that the automaker’s vehicles and the Star Wars franchise have in common – performance, durability and quickness.
While it’s widely expected that Star Wars: The Force Awakens will break sales records during its opening weekend and subsequent run in theaters across the globe, FCA is equally optimistic that its new commercial campaign will stand apart from its competitors’ ads during the holiday season. That’s because FCA’s commercials will be making bold references to a galaxy far, far away while the majority of FCA’s competitors’ advertisements will have holiday themes.
It’s likely that you’ll see one of the new television spots whenever you turn over the next few weeks because they’ll be run during prime time, NFL and college football games, and popular weekly shows. Of course, you’ll also hear Star Wars-themed radio commercials about the FIAT and Chrysler brands and you’ll see clips about them on social media, too.
We can’t wait to see all seven commercials and we know you can’t either! We’re also eager to take you for a test drive in one of the cars we have at our central Florida Dodge dealership! Whether you want to buy or lease a 2015 Jeep Wrangler, a Dodge Challenger, a used Jeep Liberty or another vehicle, we can help you find what you’re looking for! Call or visit Fields Chrysler Jeep Dodge RAM in Sanford, FL today!