As Central Florida Jeep® dealers serving Orlando and nearby areas, we’re thrilled to tell you that the Jeep brand is the first and only automaker to ever be recognized by The Gathering as a Cult Brand Honoree. Established in 2013, The Gathering is an annual summit that examines the principles and practices used by the most dominant brands in the world across industries.
When The Gathering brought high-level, forward-thinking executives from organizations that have earned fierce loyalty among consumers together earlier this year, eight brands were honored as Cult Brands. In addition to the Jeep brand, Beats by Dr. Dre™, Gatorade, Jack Daniel’s Tennessee Whiskey, Snickers, PlayStation, Vans, and charity: water were recognized by The Gathering.
“Having the Jeep brand acknowledged as a Cult Brand Honoree, just as the all-new 2018 Jeep Wrangler and new 2019 Jeep Cherokee begin to arrive in dealerships, is a testament to the people who since 1941 have dedicated themselves to building the world’s most capable SUVs with off-road capability that is second to none,” said Mike Manley, head of Jeep Brand – FCA. “The global Jeep community is like no other. There is no other automotive brand that is so instantly recognizable and woven into the history of its home nation yet recognized around the world, and one that is protected with such a passion by its owners, fans, and followers.”
“Other automotive brands have been nominated over the years, but it’s so fitting that [the] Jeep [brand] is the first Cult Brand Honoree. It’s an iconic brand with vehicles that stand apart from any other in the automotive category,” said Chris Kneeland, The Gathering co-founder and chair of the Brand Selection Committee.
To see why vehicles like the 2018 Jeep Wrangler and the new Jeep Cherokee have made the Jeep brand a cult favorite, visit Fields Chrysler Jeep Dodge RAM today.